By far and away the largest part of our portfolio, these are high performance brands that help keep homes clean and hygienic. We’re the global No.1 for Fabric Treatment products, led by Powerbrands like Calgon, Vanish and Woolite. We’re the global leader in Surface Care, led by Powerbrands such as Lysol, Dettol, Harpic and Cillit Bang. We’re way out in front in the Automatic Dishwashing category, driven by Finish, which is now the global umbrella brand for Calgonit and Electrosol. We’re also joint No.1 in the world for Air Care, led by our Powerbrand Air Wick. And we’re No.2 in Pest Control, spearheaded by the Mortein Powerbrand.

Health Care

This is one category in which we’re expanding very rapidly. Recent major acquisitions have added powerful brands like Nurofen, Strepsils and Mucinex to our portfolio. We are now market leaders in most of the countries in which our brands have a significant presence. We’re No.1 globally for Cough and Sore Throat, led by our Powerbrands Mucinex and Strepsils. We’re also No.1 in Europe for Heartburn & Indigestion, led by Gaviscon. And we’re No.2 in Europe for Analgesics, led by Nurofen.

Personal Care

Our impressive range of products have worked together to make us a leader in key parts of this category. We primarily focus on skin health and hygiene: antiseptic skin care, depilatories, and young skin care. Our Powerbrand Dettol has made us No.1 globally for Antiseptic Personal Care. We’re the global leader in Depilatories, thanks to our Veet Powerbrand. And Clearasil has taken us to No.2 globally in Young Skin Care.